Monday, July 24, 2017

STARTUP : How 2 women turned recycled tyre business to international brands.

STARTUP : How 2 women turned recycled tyre business to international brands. H Laura ZABO – makes up-cycled belts and vegan accessories from reused bicycle tyres.“The ZABO story began in Tanzania, Africa where fell in love with the handmade and brightly painted sandals made from reused tyres. STARTUP : How 2 women turned recycled tyre business to international brands. The idea for footwear label soleRebels popped into the brain of Bethlehem Tilahun Alemu in 2004. Looking around her native Addis Ababa, she caught sight of the ubiquitous simple sandals made from recycled tyres and decided to turn them into an international brand. Twelve months later, soleRebels was launched in a local workshop with just five staff. SoleRebels has earned the soubriquet, the Nike of Ethiopia.more

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