The collective intelligence of crowds is increasingly becoming a tool for solving various issues for many companies and organizations. However, these are often very specific and secondary tasks. More positively, at least three inherent factors give collective intelligence truly enormous potential for solving the most important and complicated business issues.
Collective intelligence’s power sources.
1)Diversity
It is impossible to foresee in advance what kind of life or professional experience, what features of people’s thinking and mentality, will be useful in solving a particular non-standard task. Non-standard tasks are so called because there is no pre-known list of standard competencies with which they can be solved. Sometimes it seems to a company that in order to solve its issue, it needs people with the competencies of perhaps a lawyer or an architect (because this was the case with previous tasks). However, it could turn out that a veterinarian or an art critic will be able to provide a solution. The more diverse the crowd, the more chances of success through using collective crowd intelligence.
2) Resource sharing. Putting in fractions of resources to acquire a product, properties or business stocks. Starting a venture in agribusiness with zero capital, crowd cow is the model.
3) Scaling and expansion
Sometimes it is necessary to find new categories of consumers or new sales markets for the goods or services produced by a company. A crowd consisting of people of different nationalities, ages and professions will be able to deliver various options for solving this task in the best way.
